by Natalie Cook | Oct 30, 2025
What Political Campaigns taught me about Marketing In everyday marketing, we measure success with KPIs, impressions, and market share. But in political campaigning, there’s only one metric that matters: you either win, or you don’t. There’s no consolation prize for...
by Alan Tang | Oct 16, 2025
Customer Service as a Competitive Advantage Everywhere I’ve traveled — from the continent to Europe to Asia — I’ve seen something quietly slipping away: the care and empathy that once defined great customer service. Of course, no place is perfect, but good service...
by Alan Tang | Oct 14, 2025
Why a Local Agency Needs Global Connections In Hawai‘i, we take pride in being local, rooted in community, culture, and relationships. But to serve local clients well, we also need to look beyond the horizon. Here’s why being globally connected makes our agency...
by Alan Tang | Sep 12, 2025
It’s only fair. I’ve been reflecting on the word “unfair” ever since a Virginia-based organization said it’s unfair that non-Hawaiians can’t enroll at Kamehameha Schools, a school dedicated to educating Hawaiian children. When a private trust is created, it has...
by Alan Tang | Jan 3, 2025
Three insights into 2025 As the new year begins, there is the usual search for the crystal ball predictions. Spoiler alert: I don’t have the crystal ball and neither does anyone. But everyone has opinions. They range from very positive and optimistic projections...
