Our Story

Values define us and guide our priorities, decisions and actions. At Olomana, living our values means respecting people, place and culture. Acting with integrity and authenticity. And relentlessly delivering exceptional results and value for our clients. These principles have served as our bedrock since 1996 when Alan Tang founded our firm as an integrated brand, marketing and communications agency in Honolulu, Hawai‘i.

We currently serve business sector leaders across a range of industries, nonprofit organizations, and government agencies – delivering strategic solutions rooted in precision communications, data-driven marketing, distinctive storytelling and cultural fluency. We serve clients in the state of Hawai‘i, the continental U.S., and the world.

At Olomana, we draw inspiration from Hawaiian culture and its timeless, universal values that guide collaboration, foster accountability and build trust. Our refreshed logo, with its bold organic font, earth-toned palette, and triangular kapa-inspired pattern, reflects the deliberate balance of modern precision and artisanal warmth and sense of place. The three triangles emerging from the pattern represent the three peaks of Mount Olomana in the district where our agency was first established. They also symbolize our commitment to the three pillars of effectiveness, efficiency and excellence. Just as traditional Hawaiian kapa transforms tree bark imprinted with natural dyes into intricate expressions and meaningful stories, we weave data-driven insights, strategies and creative concepts into effective, elegant solutions that unlock opportunities and deliver results. In an increasingly automated world, we believe the strongest drivers of growth are strategies that harness the power of digital technologies guided by the wisdom of human discernment and experience. At Olomana, we’re here to help you navigate the sea of uncertainty and the tsunami of data with clarity and confidence. In a rapidly changing world, we embrace the speed of innovation while remaining grounded with human insight.

We deliver customized strategies, plans and campaigns, aligned with your values, goals and objectives, that consistently exceed expectations. Our work is never mass-produced, but always tailored, intentional and shaped by three decades of real-world experience and expertise. When the stakes are high and the path forward seems unclear, you need a trusted partner who will objectively listen, analyze the situation, ask tough questions, challenge assumptions, and co-create and execute strategies that drive lasting impact. A thought partner who will move the needle, not just get things done. That is our wheelhouse. Let us partner with you to grow your business, build trust and credibility for your organization, and enhance and protect your reputation.